SEO audit
See what changes your website needs.
The right knowledge to optimize your website.
Analyze weak points and have the ability to improve them.
Your investment in the future
SEO audit is a treasure trove of knowledge regarding your website or store. It's a comprehensive analysis that shows weaknesses and opportunities for improvement.
Finally, it's a document that points out areas of untapped potential and potential traffic sources. An SEO audit is usually the first and also the primary diagnostic for a website. An audit can be compared to an examination at a doctor's office, which must be performed to determine the state of our health. It is an essential element on the road to improving the visibility and effectiveness of a website.
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What is an SEO audit?
An important role of the audit is also to make you – the principal, the client – aware of what is necessary to unlock the full potential of the website. It is important that you are aware of the behind-the-scenes work that needs to be done – this is primarily about optimizing code, setting up proper redirects and organizing content. Familiarizing yourself with the audit will help you understand what steps we will need to take and what your money will be spent on.
This is because sometimes clients are not aware of what their money is being spent on in the area of optimization or link buliding. An SEO audit allows you to increase awareness in this area and lay a solid foundation for further cooperation, based, for example, on positioning.
For as we repeat to all those who work with us – modern SEO is a team game.
What are the most important goals of an SEO audit?
The creation and subsequent implementation of an SEO audit is in most cases a milestone for website development. In many cases, these actions allow to significantly increase traffic and contribute to an increase in position in organic results.
Currently, one of the most important criteria for a website is its adaptation to the latest usability trends for search engines (as far as Google is concerned) and a design that allows the user to navigate the site in a simple and efficient manner (the so-called User Experience – check our offer).
When is it worth opting for an SEO audit?
As a general rule, there are certain situations that particularly prompt you to perform an SEO audit. However, even in cases where the activities carried out by agencies are effective – a look from the outside – can allow you to occupy a hitherto unknown area (for example, when it comes to portals for posting sponsored articles) or improve things that are invisible at first (usually in the code).
Thus, one can conclude that it always pays to audit. A fresh look always gives the opportunity to see something seemingly invisible. In life, it is very similar – auditing companies or training people to find the potential allows very often to increase efficiency.
What is the cost of an SEO audit?
An SEO audit is usually not free. There are exceptions – like fledgling agencies, or freelancers, collecting projects for a portfolio. A free audit – like anything free – carries some risks in the form of work that isn’t done completely reliably or incomplete changes.
The cost of a meaningful SEO audit starts at a few hundred zlotys for small sites. This converts to about 10-20 working hours that an SEO specialist must spend analyzing the site and all related factors.
The cost of an audit for large sites goes up to 5000-7000 PLN. It all depends on the size of the site.
What can I expect from an SEO audit?
SEO audit will allow you to gain awareness of the current condition of the site. It will also allow you to clearly determine what elements should be implemented. At the same time, it should determine the steps that should be taken in the context of marketing activities.
An essential part of the entire audit process is its implementation. Without it, it only constitutes a worthless document. Implementing an audit should improve your position on the most important keywords, increase traffic from search results, or increase your ROI.
The first effects of implementing an SEO audit are usually visible after a few weeks. They can be measured using popular tools such as Google Analytics or Google Search Console. At the same time, the audit – if done correctly – allows you to determine your site’s strategy for the next few or several months.
Why does the investment in an SEO audit always pay off?
Back to the question in the title. Improving the overall functionality of a site always leads to an increase in traffic or positions on key phrases. A properly conducted and implemented audit also increases conversions, which leads to the conclusion that it is an investment that always pays off.
Mathematics in this matter does not lie – if an audit costs PLN 1000 and one of our leads is worth an average of PLN 200 (e.g. in the case of dietary consultations), then we need to sell 5 consultations to make a full return. In the case of an average number of searches for the phrase Dietitian Bielsko of about 500, we need a conversion of 1%, which, with an optimized site and even not the highest position, should be a realistic minimum to achieve.
It’s worth knowing that this abbreviated analysis does not take into account customers who return for further services. If, out of five, at least one comes back, it will show that the whole auditing process turned out to be an “in plus” investment.
Reliable software and knowledge of specialists
The work of an SEO specialist involves, among other things, analyzing quite a lot of data and drawing correct conclusions from it that are useful and used during positioning, optimization, as well as linking. Invaluable support in the daily work of an SEO are specialized seo tools. Re Ben Gesta uses the knowledge of experienced positioners which, together with specialized software, allows to achieve the desired results.
Plan to create a new website
If you are planning to create a website then an audit is an element that can save a great deal of work in the later stages. Why? The correct structure of the site, along with planned internal linking and prepared content will allow you to carry out SEO processes in accordance with the methodology from the very beginning. At the same time, actions at this stage allow you to protect the site from the occurrence of many problems. In many cases, it also allows to significantly reduce the cost of activities.
The moment of creating a new site
This is the time when many site owners and agencies decide to use the services of an SEO specialist. These comments usually come down to reporting basic problems, such as keyword saturation or the occurrence of meta tags. An audit at this stage is also very often oriented towards promotional opportunities on the Internet.
Making major changes to the site
This is definitely a good time to perform and then implement an audit. In most cases, it coincides with the moment when the site is redesigned for a new look. Very often then there are also changes in the structure of the site to a more modern and comprehensive one. It is also common to merge several sites into one, thus creating a large portal. This is the period when you can redefine the direction of your activities anew. An SEO audit at this stage allows you to identify threats to your site and to create a list of new keywords that can be seized after its implementation. An audit in this form also allows you to check parts of the site or the most important keywords.
Eliminating threats
It happens that under the influence of excessive linking or excessive content in the form of duplicate content, for example, you can get a filter from Google. An SEO audit at this stage will make it possible to determine the reasons for receiving a filter, and will allow you to adjust the appropriate actions so that the site will once again operate unchallenged.
The timing of the creation of a new site
Regardless of whether marketing activities were carried out by another agency or by the owner himself, or if they were not - it is necessary to conduct an SEO Audit. An important part of these activities is the creation of a promotional strategy, which will include, among other things, a competitor analysis, a visibility analysis and showing the current potential on the Internet.
FAQFrequently asked
questions
Does the SEO audit include a page load speed analysis?
Yes. Page loading speed belongs to the group of Google ranking factors. In other words, this parameter affects the position of the page in the search engine. The faster the loading time – the better. When creating websites and online stores, we use technology based on the golden combination of ReactJS and NextJS. Why do we call it the golden combination? Because our digital products load the fastest, so that your site reaches for gold on the Google podium.
What is keyword analysis?
It’s part of an SEO audit, identifying the keywords on which the analyzed website displays in a search engine, also indicating the display position. Keyword analysis also includes identifying the phrases that have the greatest potential to generate traffic to the site. Such information will prove valuable if only in developing a plan for the content to be posted on the site.
Is it worth using free SEO audits?
Every action to improve the condition of a website is good in principle. But in practice, not every one pays off. Free analytical tools provide very residual information and do not offer suggestions for solving problems, not even to mention implementing changes. At most, free audits can sound the alarm (they are more like a smoke detector than a fire department). That’s when it’s best to call in specialists with the resources of competence and tools to identify and solve problems.
