Web designs

Re Ben Gesta – we look and see more broadly

We are in the business of creating comprehensive branding, the image of your company. We create logos, graphics, infographics, banners, business card designs, roll-ups and a range of digital products, with websites and online stores at the forefront. Our concepts are created according to a coherent vision, making up a unique visual identity. All this is done to make your company a brand – gaining that all-important visibility and identity.

Why is graphic design so important?

Graphic design is one of the most important elements of branding. All kinds of identification elements – logos, business cards, flyers, folders or letterheads are in most cases the first contact the recipient has with the company. Therefore, it is worth taking care to stand out from the competition and create designs that will intrigue and most importantly – prompt interaction. To achieve this, it is necessary to use the services of professionals. A person who is perfectly comfortable with issues related to visual identity, understands psychology and is able to offer something unique.

The basic elements of branding, such as logos, business cards, flyers, roll-ups, banners, folders or websites should be designed according to the most important principles of corporate identity, be consistent with each other and represent one concept. It sometimes happens that graphic elements are not connected with each other – business cards are made in a different concept than flyers or folders.

The most important principles of graphic design, or what we follow

In order to get the full benefit of creating a unique brand image, we rely on the basic principles that guide our work. They allow us to highlight the characteristics of the brand and make it stand out from the competition. It really works!

Color as a base for further action

Our first association with a brand is always color. It is on color that we largely base our perception of the world. The human eye can see up to 10 million different colors – from shades of red to purple. The presence of colors makes it much easier for us to navigate the world. Take the red color of a warning sign as an example. It informs us of lurking danger if we decide, for example, to cross the street at that moment or turn at an intersection with a car. Our safety is thus determined on the basis of subconscious color perception. This is the reason why the choice of color for corporate identity is so important. Depending on which one we choose, we will create all sorts of networks of associations in the minds of the public.

We will now give you a very simple example of a certain system of associations. Imagine the following situation. The Don Corleone family is getting ready to go to a ball. The senior of the family approaches the door, dressed in a black, elegant tuxedo, strokes the hand of a woman, dressed in silk, refined robes, resting on his forearm. The smell of barely dimmed cigars and heavy perfume wafts around. The major of the house pulls the door handle with his usual grace and escorts the couple to a green Mercedes. He accompanies them with his eyes for another moment.

Does everything fit in the above story? Is there any detail that disturbed your perception? We think there is. And that you already know very well what we mean when we talk about the role of colors in building associations.

Lines, shapes, typography….

Apart from colors, these are the most important building blocks of any graphic design project. Relying on them, we are able to create a lot – from very simple icons to complex illustrations. Already connecting two dots allows us to get a line. It can also consist of more points, which could be compared to atoms forming molecules, which in turn make up all the objects around them. Further, if we add another point, we get a shape – a triangle. In this way, step by step, we can expand our graphics.

Typography is, in the simplest terms, the form of communication of what we create. It consists of a font, thanks to which we can create something original and unique from a simple inscription. Most fonts are designed with a specific purpose in mind. Some of them are perfect for large blocks of text. The rest, in turn, as titles.

…scale, space, grid and alignment, and visual concept

Scale will help you create contrast and balance within the design and keep a proper balance between them. As a general rule, not all elements in a project should have the same importance. Establishing the right hierarchy is one of the most important things for any graphic design project. We need to set some element as the central one and build the whole branding strategy based on it.

An important element at the design stage is to leave space in the design. The way it is presented has a very big impact on the design. We need to maintain the right proportions, so that this, for example, our logo is not overwhelmed by an oversized sign.

Using a grid allows us to create our own unique design, making what we have created more pleasant to look at. At the same time, if we decide on an uncluttered design, we should have an idea of how to convey it in an interesting way.

Why should you cooperate with us?

We have many years of experience in graphic design. Through the implementation of many projects and cooperation with clients from different industries, we can say that we understand the needs of the market and are more flexible. As a result, our work is appreciated by clients and colleagues.

Before starting cooperation, you will receive a relevant brief to fill out, based on which we will be able to create exactly what you expect. It contains a dozen questions that will allow us to better understand your needs and respond to your expectations.

If you want to learn more, go to other sections on our website, related for example to corporate identity or the concept of “key visual”.