Lead Generation
Expand your database of potential customers
Get valuable information from people interested in Your company
Improve your relationships with potential customers through valuable materials and content
Lead Generation
Online lead generation is an area of particular interest to anyone running their own business and looking for new business. It's a field of action, particularly geared toward an effect, which can take many forms - acquiring contact information, filling out a contact form, making a phone call, or making a purchase from an online store. We can categorize all these actions as lead generation.
We consider a lead to be a person or company that makes a purchase of products or services. Leads fall - as a rule - into at least two categories:
- SQL (Sales Qualified Leads) - these are leads that have passed verification and have been accepted by the sales department, so they can be considered confirmed.
- MQLs (Marketing Qualified Leads) - these are leads that have not yet been closed, but show high sales potential, due to showing interest in the offer, either by filling out a landing page or leaving a contact on the website.
Our Customers
experiences
specialists
completed project
average ecommerce sales growth
average increase in organic traffic in projects
Google's average keyword growth
How do we work?
We try to look at each project globally. We do not propose a PPC campaign at the moment when the website is unattractive or the store is put on a basic template in one of the popular SaaS, and the conversion does not satisfy. This can be considered a waste of money from the get-go. Only if we know that the graphic design of the website or store is inviting, inside it there are social proof elements (e.g. testimonials, portfolio, reviews) we are willing to launch PPC campaigns – our goal is not to burn through the budget. Isolating only one area of activity, is never an optimal solution.
Keep in mind the quality of the leads!
An important element in the whole process of acquiring leads is their value. It happens that we generate leads of low value, which makes the return on the whole investment low, which translates into the fact that the whole activity is unprofitable. It’s worth taking care to create a hierarchy of the value of leads and record their value, so we can identify a target customer who will bring us more profit. For it is better – as it is not difficult to guess – to obtain fewer leads, but with higher value.
We had such a situation some time ago in the industry. We conducted activities for a period of 6 months. The project developed step by step. Slowly the traffic to the site and the number of hits from various channels increased. However, this did not directly translate into sales. Recently, however, we received information that a customer from the Internet (lead) appeared and decided to sign a contract, amounting to 200 thousand per month. In one fell swoop, the six-month investment was returned – at a very high premium.
Curiosity
It is obvious that a person needs to think, to research a product or service, behind before making a purchase decision. This is the research stage of digging deeply into sources to learn as much information as possible about the offer or product.
Readiness to buy
Leads who are determined to buy your product or offer, but at the same time are not loyal to your brand. Acting in this situation is very easy, because you know they want what you have. All you need to do is to present your offer in the right way and convince them to choose your brand.
Readiness to buy a particular brand
Leads who have made a decision to buy a specific brand are by far the easiest to convert to sales. This group wants to buy your product, but for some reason has not yet done so. You can quickly change that with discounts, special offers and reminders.
FAQFrequently asked
questions
What is a Lead?
A lead is a person who shows interest in certain products or services. It can be a potential customer who may have a purchase need in the near future and has the budget to do so. In Internet marketing, on the other hand, a sales lead becomes a person who voluntarily leaves his or her contact information on a particular company’s website.
Why generate a lead?
There are a lot of benefits to acquiring leads. Among other things, you acquire information from interested people, thus increasing your base of potential customers. In addition, you increase the effectiveness of your marketing efforts and save time and money, which contributes to better relationships with potential and future customers.
Where to get sales leads from?
The right amount of leads is the key to growing your business and ensuring continued sales. The right content of posts, photos, contact information, descriptions of services on the site can bring you closer to acquiring a potential customer. In addition, you should seek them out through social media, paid campaigns, SEO, blogs and emails.
