Consulting

This cooperation is based on regular – weekly, monthly or quarterly meetings, at which we discuss issues important to you and your company. We set goals and create a path to achieve them, taking into account the most important values that guide the company. The consulting proposal is addressed primarily to individuals and companies, who have their own IT and marketing background. W many companies we encounter a situation in which the very visible great potential of the entire team, the resources are sufficient to carry out more effective activities, but there is a lack of set goals and a properly chosen path to achieve them. In such a context, it even it seems necessary to use the full potential offered by the Internet, and consulting becomes the chief signpost on the road to better and better results.

 

Consulting – the scope of cooperation in consulting

The scope of activities within the consulting service can be determined freely. This is because we deal with many areas related to the broader Internet marketing in the broadest sense. These include branding, UX and UI analytics, SEO, PPC campaigns and, above all, broadly increasing traffic to your web project, as well as improving conversions.

The final success always depends on a large number of factors, which is definitely worth bearing in mind. Isolated action in one channel is not the best solution. Today, each of us – before deciding whether to opt for a particular product or service, must interact with a brand 4-6 times. We check the company on social media – on Facebook, Twitter, Instagram. We analyze the information available on the website. We review the LinkedIn of the owner or referral contact. The process of obtaining information is extremely simple and easy these days – that’s why we all do it.

There are also targeted activities – advertising campaigns on social media, content marketing conducted on a blog, or sponsored articles on reputable sites. If you want to be effective in your marketing efforts, you need to keep in mind the many channels and that the final verdict depends on the sum of the small actions performed every day in each channel. That’s what makes a brand.

Consulting – what can we advise you?

We will be happy to suggest what you should do in one of the areas mentioned above to increase your effectiveness. Remember, however, that the development process is usually long-term and requires time and adjustments made on an ongoing basis. It is very difficult to achieve the expected results right away. It takes time and learning from the actions taken.

What do we focus on in consulting?

We typically carve out paths to achieve measurable goals. We focus primarily on what we can do better. We propose solutions that aim for specific results, such as changes in branding, changes in the way the brand communicates, or changes in traffic acquisition channels. Sometimes we also participate in the entire process as an executive. This is usually the case when there are no certain departments in the company or they do not function at a sufficient level. Then we implement some of the concepts presented in-house, which allows us to remain confident that it will be a job well done.

Various forms of consulting – consulting Re Ben Gesta

As part of providing consulting services, we allow contact through various communication channels. We can conduct phone calls, consultations on Zoom, Skype, or any other communicator. It is not necessary to meet in person, but it is clear that face-to-face meetings are the best form of communication. We can convey expressions and express our emotions in a simpler way. Many elements can be discussed more simply and quickly in this way.

It also happens that consulting is more ad hoc and one-time, rather than long-term. In such a situation, we agree on the topic we want to discuss and the hourly rate, and proceed to discuss the topic. Of course – this type of session can be repeated.

It is worth remembering that the best results come from long-term cooperation based on solid foundations and setting ambitious but achievable goals, and acting on current results.