Social media marketing

Social media marketing – what is it?

This engagement can be about the brand itself or about specific products or services. Satisfied or even intrigued recipients, are willing to share opinions and impressions with friends, for example, by publishing a post, or leaving a comment. The brand in this way becomes credible, builds the trust of the audience, who in time become customers. All this is part of the essence of modern branding.

Social media marketing methods are plentiful. Depending on the specifics of the social network – the channel of communication, one can mention fan pages, games, quizzes, blogs, videos, viral marketing, free and paid forms of advertising, such as Facebook Ads.

Social media marketing – channels of communication

Social media can serve different functions, be a space for different audiences with different goals and motives for using such sites. The main functions of a given social network naturally illustrate its users. This is, of course, basic information for a potential advertiser. The most common functions of social networks are publishing opinions, confronting views, sharing resources (e.g. music), building and maintaining friendships, sharing news and, of course, enabling communication.

Due to the nature of users’ connections and their common relationships, a basic division of social networks can be made into:

When designing a campaign, it is important to consider the nature of the social media that is to be its channel.

The 10 most popular social media outlets in Poland:

Popular social networks in our country at the moment (second quarter of 2021) include: Twitch, Reddit, TikTok, WeChat, Viber and the portal that closed in July this year – nk.pl.

Why take care of your social media image at all?

In today’s world, social media is playing an increasingly important role. Every day they are becoming more and more important in the wide world of Internet marketing. It can even be said that without them online marketing does not exist.

Failure to take advantage of the potential that social media offers in today’s world is for many companies a loss of major opportunities that they often do not realize.

We are trying to change this by showing opportunities – strategies, plans and actions, – that are a good example of using social media. We only undertake transparent cooperation. We want you to know why we make certain moves, what is important in social media and how to make you gain more and more audience, and build relationships with them.

Social Media – why choose it?

The benefits of being highly active on social media are multidimensional. It is worth keeping this in mind when deciding to cooperate with us or starting activities on your own. Sometimes these benefits are not obvious and do not give results right away. It is only after some time that you will find out that these activities have resulted in, for example, acquiring a new contractor.

Top reasons why you should become active on social media:

By being active on Facebook or Instagram, you will be able to increase awareness of your brand and show your audience how you operate. In addition, you will be able to build relationships or increase sales.

Audiences are eager to engage with a business they can be a part of. They are more likely to choose products or take up a partnership (if the company offers services), or take an active part in the life of the company by commenting on posts. Building an emotional connection greatly increases your chances of your audience becoming your customer.

What other benefits will you gain?

The space for communication between the brand and the customer that is created through social media activity has a positive impact on customer service. Why? Communication is greatly facilitated and, above all, directed directly to the recipient. The brand can respond in real time to the comments of its customers, who provide them in the comments. Recipients, on the other hand, see real results of actions – such as changes in the service process after a sale has been made.

Thanks to your social media activity, you will be able to invite your audience to your website, where, for example, a free e-book or a subpage with tips on the industry you operate in will be waiting for them.

And besides…

Having a social media presence requires you to dedicate the most important asset there is – time. It allows you to significantly reduce the cost of marketing your business, because if you were using elaborate advertising systems, you would have to spend a lot of money to see results. Wise social media advertising campaigns get cheaper and cheaper every month, thanks to a reduction in CPC, or Cost Per Click.

Limitations? Generally there are none

Proper organization of social media advertising campaigns gives you almost unlimited advertising reach. You will be able to easily reach users on the other side of the world.

How to take full advantage of the power of social media?

First of all, you need a strategy and a plan, as with all activities, which are long-term in nature and are intended to be profitable. To do this, it’s best to create yourself a monthly calendar and plan the posts you want to publish and those you want to promote. It’s best to include different types of posts in the plan – informational, sales or RTM (Real Time Marketing) in nature, i.e. corresponding to the needs of a specific moment and related to what’s happening online at that moment.

Do you create social media posts on a regular basis? Are you not getting much response from your fans? Or do you feel that your communication is ineffective or your ads aren’t performing as you would expect?

If you answered yes to any of the above, then we can venture to say that a social media audit can help you a lot and answer a lot of nagging questions. Why? You will gain information on what you are doing well and what could be improved. Usually – there is really a lot of room for development. This is also due to the fact that the whole world of social media is changing very dynamically and constantly provides us with new stimuli. This, in turn, leaves a wide field for development. Every day is a new opportunity for development and an opportunity to take the next steps.

It is worthwhile to be aware of how social media creates our reality and use it for our own purposes. Every day millions of posts are published around the world. More accounts are created and new forms of communication are created. It happens that in this hustle and bustle it is very difficult to find oneself and choose the optimal form of action for oneself.

Social media activity? Rely on the professionals!

If you do not know how to exploit the potential of your company in social media then rely on professionals who have knowledge and years of experience. We know how to conduct brand communication and on the basis of which values to act.

We create and take care of social media profiles. We develop a strategy, including a plan for posts, advertising campaigns and sponsored posts, including videos, graphics and infographics, and contests. We build relationships based on audience trust.

We can engage fans, create and optimize an advertising campaign, using all the potentials of even Facebook Ads. We have learned all of these elements on our own websites and in numerous training courses we have attended.