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Generating leads without a strategy is a cost, not an investment.
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Generating leads without a strategy is a cost, not an investment.

Lead generation has become one of the most commonly used mechanisms for acquiring customers in digital marketing. Companies invest in advertising campaigns, landing pages, automation, and content activities, hoping for a rapid influx of sales inquiries. However, lead generation alone does not guarantee a return on investment. Without a clearly defined strategy, performance metrics, and… Czytaj dalej Generating leads without a strategy is a cost, not an investment.