SEM agency – what does it do?

You are running your online store, and as a result, you have come across the term SEO. You know that the goal is to rank as high as possible in Google, which will result in more traffic to your site, which again will translate into more sales of your products or services, you will gain new customers, and so on. All seemingly so simple, yet so complicated.

What can an SEM agency help you with?

What is SEM?

SEM (Search Engine Marketing) – is a method of search engine marketing. It involves the promotion of a site on paid and free search results, for a specific set of words. The main purpose of these activities is to increase the visibility of the website or webpage in the search engine, which translates into the prestige of the company and increased sales of products.

1. SEO (Search Engine Optimization) – traditional SEO, or search engine optimization of a website. This is a long-term activity, but the effect lasts longer than immediate solutions. By positioning for a set of 40 keywords, after a year the site will be visible for hundreds or even thousands of other specific words related to the company’s offer. Once the work is done, the effects are visible for a minimum of several months, and in the case of niche industries with little competition – even several years.
2. PPC (Pay Per Click) – sponsored links; you pay when someone clicks on an ad, such as Google Ads. The ad appears on the search page, is highlighted, highly visible. Unfortunately, it disappears when the campaign ends.

SEM – effective suggestions

SEM traffic is targeted at the search engine user. It is not aggressive, it makes suggestions to people who are already interested; they are looking for information by typing a relevant phrase into a search engine. The Internet user decides on his own to visit a particular site from the list, or click on a banner ad. This increases the possibility of conversion – the relevance of the displayed pages/advertisements increases. Thanks to SEM, the advertiser presents its offer at the best time, that is, when the buyer is most interested in buying.

Search engine optimization of a site means long-term profits and equally long-term, regular action.

SEM – do it yourself?

The Internet is buzzing with tutorials on how to do the optimization yourself. Nowadays, building a brand image online is more important than ever. Undertaking an SEM campaign on your own, however, is risky. Your earned position and brand trust are at stake. It’s very easy to misinterpret the recommendations of tutorials as to building Long Tail, “CEO phrases” or direct answers. Instead of increasing your visibility, we will condemn ourselves to fewer visits to the site, which was harder for the customer to find. Fortunately, SEM Agencies come to the rescue.

SEM Agency – superheroes don’t always wear capes

SEM Agency is a group of specialists, experienced in the field of SEO, who will take care of your professional image on the search page. SEM activities are very important in building awareness of your brand, and are an investment that pays off. Increased visibility of your site increases sales.

What can an SEM agency do for you?

1. SEO audit – manual analysis of the site, its keywords, structure, content, URLs, links and source code. Such a technical analysis takes 20 to 40 hours. It is a prelude to further activities.
2. Site optimization – the basis of SEO activities, the most important part of optimization is proofreading, i.e. strengthening and adding properly prepared content. The SEO supervisor will take care of the implemented content, enrich it with graphical charts and appropriate linking. Based on key phrases that have a high number of searches, the team will create appropriate meta tags, i.e. the title and description of the page, which displays in search results above and below the URL. Their function is twofold: on the one hand, they are meant to encourage the user to click, while on the other hand, they must simultaneously meet SEO guidelines.
3. Link building – building a map of links, links that take you to another sub-page on our site, such as the content of a blog article contains a link to a sub-page of the store, and external links that appear on other portals. Users insert links to our site because they found it worthy and want to share our content with others. There is no more selfless compliment on the Internet.
4. Running social media – it is hard to imagine a trustworthy company without a profile on social media. They have a large reach and are considered one of the best places to promote a company. What matters here is content, regularity and, given the high competition, creativity.
5. Content marketing – is the publication of original content that increases traffic to the site, arouses interest in a particular product or service and helps reach potential buyers.

Invest in professionals – SEM agency at your service.

According to statistics, more than 96% of Internet users in Poland use the Google search engine. The constantly changing algorithms of this search engine force you to master new techniques and expand your knowledge. Actions and schemes that just yesterday brought results today are already echoes of the past and result in a decrease in the visibility of the site. Website positioning is a very important part of building your brand and how Internet users perceive you. That’s why it’s worth the investment and allow yourself the luxury of being looked after by professionals.

What actions can you expect from an SEM agency?

Wondering what specifically can go into an SEM agency’s offer? We suggest:

• Google Ads campaigns
• Search engine advertising
• YouTube campaigns
• Online video ads
• Reach campaigns
• Facebook campaigns
• Social media advertising
• Remarketing campaign
• SEO
• Web analytics
• Mobile app campaigns.

 

If you are still hesitating or want answers to the questions that arise – contact our team – interactive agency Re Bena Gesta.