Linkbuilding

Link building – by the thread to the puck

To be able to talk about any issues related to linking strategy, for the sake of clarity – let’s remind what a link in itself actually is.

A link is a piece of digital product, such as a website or an electronic document, that links to another digital product. Other terms for a link include hyperlink or hypertext, or simply referrer or link. Links often take the form of text, but are also placed on pages in graphical form. The main purpose of links is to shorten the user’s path to content (or a service or product) that might interest them.

Links facilitate movement both within a given website (internal links) and between different sites (external links). Do you already see this potential? Imagine – you run an online spice store. How do you think – to what extent will your site’s traffic increase if, even on one of the moderately popular cooking blogs, a link to your product appears in some recipe? Exactly. And that’s just the beginning of the possibilities offered by linkbuilding.

Links and their types

Now that we know what a link actually is, it is worth distinguishing a few of its types. This will help us better understand what linkbuilding is (or rather, what it can be, if well implemented) in the context of SEO. Thus, we can divide links into:

Link building – building a link profile – the more, the better?

As already stated, link building is more of a strategy of activities than a single activity. This strategy consists in successive building of a profile of links leading to a given website. An extremely important issue here is to bet on the quality of links, rather than their quantity. It is around this issue that some controversy sometimes arises, giving link building a reputation damage. But is it rightly so? Of course – no. And although link building carries a negligible shadow of risk (which only stirs up the blood and boosts the enthusiasm of passionate SEOs), it is undoubtedly an important pillar of SEO. It must be stressed that acquiring high-value links is a difficult task.

Link building – in a nutshell

Here are some sometimes overlooked but fundamental truths about link building.

Want to learn more? Contact us – we’ll be happy to tell you about other essentials of link building.

What can you expect from working with Re Ben Gest’s team on link building?

The benefits themselves – increased traffic to your site, improved conversions and search engine rankings, etc. We know how and where to publish valuable links pointing back to your site. Link building – we do it right.

Link strategy – positioning with white gloves?

The fact that Google is governed by its own laws, and indexing a website by its robots is the result of many calculations, everyone should know. For violating Google’s accepted paradigms of operation, the Internet powerhouse imposes penalties or blocks sites. Therefore, when implementing a link building strategy, one must be careful. Linking itself is a natural phenomenon, and it is this naturalness in planned and conscious actions that should be preserved. Interfering with link building should be as inconspicuous as possible.

Link building vs. whisper marketing

We write about whisper marketing in a separate article. However, in the context of link building, it is worth recalling this concept. The space of whisper marketing is largely forums. Due to the unfortunately common low quality of marketing posts, they are controversial. It probably happened to each of us on the forum at least to a total inadequate as to the topic of discussion advertising. Bad practices are still common, generating more anti-advertising than promotion of the site in question. Our agency implements whisper marketing campaigns with the utmost attention to detail, resulting in great SEO results and a real boost in website traffic.

At Re Ben Gesta, with whisper marketing it’s like with link building – we just do it right.