Sales strategy

Sales strategy – where to start?

If you want high sales effectiveness, you need to build an appropriate and carefully considered sales strategy. This is a comprehensive action, allowing us to get the answer to the question – how to sell effectively?

The effects that a good sales strategy brings are primarily the skillful management of funds and human capital. At Re Ben Gesta – we know how to do it well!

Developing a sales plan begins with a solid analysis of the current situation in your company, which will allow you to take the right first steps in a new campaign. Undoubtedly, it is necessary to learn from the previous actions of your company in order to implement improvements to the sales strategy.

Extremely important when analyzing the situation in the company is to verify the sales team, including their effectiveness, and to consider what number of people and funds are needed to achieve the desired goal.

What does a sales strategy consist of?

After the initial analysis of the company’s situation, it’s time to formulate a sales strategy and distribute tasks within the team.

We create online sales funnels aimed at increasing sales. We build them in multiple stages, thus creating a relationship with the customer and giving ourselves a very good chance of resale. With a holistic approach, we weave sales strategy into our other activities – such as website building, optimization and SEO.

If everyone knows what to do, implementing the points of the plan into daily activities will turn into satisfactory results. The expected profits can appear after a few weeks, months or years. It all depends on the individual factors of the strategy and whether the entire team consistently sticks to the assumptions. All it takes is one person to do things his or her way and the road to the goal can become much longer.

Therefore, you should measure all of your actions on an ongoing basis to draw conclusions and check the effectiveness of your strategy. Let’s not forget that sales strategy is not just about determining how to sell, but also the entire preparation process and the aforementioned ongoing analysis of activities. It is also, above all, people, who, properly engaged, are the key to success.

Factors affecting the quality and effectiveness of the sales strategy

When developing a sales strategy, the starting point should be to determine the value of the product to be sold.

Next, it is necessary to determine the target group you are targeting. It is worth familiarizing yourself with their preferences, which is contained in the so-called customer archetype. This facilitates contact with the customer, including the formulation of content in an appropriate manner, as well as the selection of the appropriate channel of advertising message.

When planning the activities of your business, it is worth paying attention to the breakdown of the various stages of the company’s development. This is in order to target your offerings sequentially to a wider or specialized customer base, which will allow you to be efficient in the revenues you receive.

Customer analysis in sales strategy

An integral and most important part of the entire sales process – the marketing strategy – is to attract new customers and maintain cooperation with current ones.

The basis is to choose the type of customer interactions to be carried out. This will allow you to effectively take advantage of the sales opportunities included in the plan. The question of what needs and expectations your customer has should be answered.

Gathering information about your past interactions with buyers and learning from them will definitely facilitate future sales relationships. Knowing the purchasing preferences of potential customers facilitates the process of reaching them through the appropriate communication channel.

Important in creating a customer profile is to determine their role in society, the company or organization they work for, their goals and challenges, as well as personal data such as age and marital status. It can be helpful to become familiar with how he spends his free time and what his day usually looks like.