Logo and logotype
Express yourself and your brand through your sign content
We create symbols that are unique and timeless
Your brand will become recognizable and remembered
Logo and logotype - make your audience fall in love at first sight
We live in a picture culture - it's hard to dispute this statement, which has a history and standing in theory. We communicate through images more often than we think - we do so largely unconsciously. And that's one of the reasons why a distinctive company sign is more than a decorative, visual representation. It's a company's message that sinks into the minds of its audience. How it functions in those minds determines a company's success and whether it becomes a brand.
We invite you to join us on an exciting journey, the key stage of which will be your success. That journey is building your brand awareness, and that includes developing the perfect visual identity for you, with your logo and logotype at the forefront. Let's create great things together!
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Come, be seen, win – the power of image
Brand recognition is priceless. It translates into the success of the entire company. The degree of customer interest in your company and its products translates into your profits. So how do you effectively get your audience interested in becoming customers? How to become recognizable? A mass of possible answers to these questions is suggested by branding – another concept with which it is worth getting acquainted. Despite the multitude of definitions, it can be generally assumed that branding is the building of a brand’s relationship with its audience, a phenomenon aimed at saving it in the minds of the public. One of the fundamental issues in the area of branding is visual identity, that is, the entirety of visual representations of a company. And so, following the thread to the ball, we come to the key terms – logo and logotype. What are they and what is the difference between them?
Logo and logotype – scopes of terms
Logo and logotype – that is, the most commonly confused concepts in the field of corporate identity. Although they are closely related, they mean completely separate elements, which can appear both together and separately. We believe that the following text will illuminate both terms for you and show their essence.
Interchangeable use of the names logo and logotype is quite common, which sometimes causes a slight grimace of pain on the faces of graphic designers.
Your unique graphic sign – logo
A logo is a complete identifying mark. It represents the broadest concept among the terms for graphic representations of a brand.
Crucially, a logo is an essential tool in image creation and branding. It is a symbol, a mark with which the recipient will unambiguously associate just your company. The more care and attention you take to the subject of logo development, the easier it will be assimilated and remembered by your potential customers. Since a logo is supposed to set you apart from the competition, it must be unique. By means of colors, shapes or content, it should convey emotions and positive associations. It is with it that you will mark all promotional and informational materials, your website and all your products.
A logo can consist of the following elements:
A trademark can consist of one, two or all three of the above elements. Hence, the concept of a logo is often equated with a logotype. Sometimes, in fact, a logo consists only of a logotype. This may or may not be the case. Although at first one may get the impression of semantic galimatia – it may be helpful to recall the logotype of, for example, Coca-Cola, which is the brand’s logo.
Logo – unlimited possibilities to encapsulate content in a sign
At least several types of logos could be distinguished, according to different classifications. However, the most general division distinguishes two types of logos: image-based or typography-based.
Image-based logos:
Logo based on typography:
Regardless of the type of logo, it should be attractive and stand out from other company logos. This will make it easier to clearly associate the mark exclusively with your company.
What should your logo be like to make it easy for recipients to remember it?
From our years of experience, constant observation and updated knowledge of trends, we know that the ideal logo is a relative question. Sound unspecific or even cynical? Nothing of the sort – so many factors influence the development of a good logo that it is impossible to develop a clear and always accurate logo design manual. Besides, if such instanced – it would constitute a paradox and contradict itself. Because it is precisely about unconventionality.
However, there are several qualities that can be identified as desirable for logo specificity. These are: uniqueness, originality, “memorability”, timelessness, universality, functionality, communicability, simplicity.
What should your logo be?
Both the logo and the logotype are the essence of a company’s visual identity. While we have paid more attention to the sign, which is the logo, so far, we will now lean on the logotype.
As has been said, a logotype is a specific record of a company’s name. It should fit into the concept of corporate identity, most often defined in the company’s Visual Identity Book. In addition, the logotype should be characterized, among other things, by appropriate, original typography, proper, legible spacing and format of the font, exemplary and preferably interesting composition. The color scheme of the logotype is also key. Despite the many separate elements, visual identity, as a system of communication, expression and identity building – should be consistent.
Book of Sign – corporate credo
The most important point of reference when reproducing a logo and logotype, placing it in any space, is the Book of Signs. This is a document that defines how the mark is to be presented – what are the acceptable color versions (monochrome, full color, others), what spacing from other elements should be maintained so that the mark remains legible, and many other practical rules that make it easier to use.
Re Bena Gesta – we c[re]ate successful brand images
As Re Bena Gesta Interactive Agency, we bring together a number of specialists to work together to develop the best solutions for you and your company. We act comprehensively. Also in the development of corporate identity, including logos and logos. We know what to do to make your mark memorable to your audience.
We have the most valuable resources in graphic design – creativity, knowledge and skills.
Logo
A distinctive graphic form for a brand, a distinctive mark that identifies the brand. It can be a signet, symbol, logotype, or a combined form.
Logotype
Most often, a logotype appears as a graphic representation of text, such as the name of a company. It often functions as a trademark.
Signet
A signet or symbol is a graphic mark associated uniquely with a brand. Often used instead of a full logo.
Tagline
A short motto accompanying a logo. It functions as a slogan or short advertising slogan.
Key visual
Visual key to develop all graphic materials that identify the brand, distinguish it and build brand recognition.
Corporate identity
System, the concept of building the functioning of the brand in the minds of the audience, through the visual representation of the brand.
FAQFrequently asked
questions
Is a logo necessary?
A graphic designer put it this way: “A company without a logo is like a man without a face.” Echoing him, we reply: yes, a logo is a necessary element for a company that wants to be remembered and identified. It is the basic mark accompanying the brand.
Can the logo be changed?
Yes, changing your corporate identity, or visual key, involves rebranding. But you should ask yourself whether your company needs a rebranding, or perhaps a refresh of its image. In other words: do you want to change everything, or just modernize certain logos?
A logo in itself should be timeless, but it can evolve. If you have doubts about your logos – contact us. We will advise and point out possible optimal solutions.
What is the difference between a font and a font?
This is quite a hot topic on Internet forums. The two terms, although often used interchangeably, actually differ in meaning. Wanting to put an end to the doubt, we rush to distinguish the terms:
- font – “a typesetting material […] that gives the sign of a letter, number or ornament in print.” In other words, font means a small, usually metal cuboid with an embossed letter mark. It was among the basic elements of printing tools.
- font – a computer file, containing coded data on the appearance and display of a typeface
In fact, much of the discussion could be ended by suggesting yet another term, usually the most appropriate and most fully conveying the intentions of the sender of the message meaning. This concept is a typeface, that is, the appearance of letters, numbers, or other characters in a particular, specific type design. So what is Arial, Times New Roman or Calibri? Yes, they are typefaces. In themselves, they are neither fonts nor fonts.
But beware – the Polish Language Dictionary allows the use of the term “font” as a term for a typeface.
Let’s remember that Polish is a living language, and some expressions or their forms, if used persistently by a larger group of people, often eventually become acceptable. However, it is undeniably useful to know the meanings of the words you use every day.
For the record, perhaps this paragraph wouldn’t have been written if it weren’t for our Polish language lovers at Content Marketing and Copywriting.
