Creating ebooks

Creating e-books – content marketing masterfully

We call an e-book almost any publication in electronic form – whether it’s a novel, a book also published in paperback, or an elaborate corporate offering, catalog, or product e-book. An e-book is a digital publication, saved in a suitable format that allows the document to be read on computers or various mobile devices (including, of course, e-book readers). There is no doubt that this form of content delivery can be one of the most effective with establishing brand-customer relations, building trust, showing oneself as an expert in one’s field. However, the key here is the content and the attractive form of its delivery – then the promotion that an e-book guarantees will become non-intrusive for the customer, while effective for you. Arguably, e-book creation can be considered in many contexts. Here we focus on what the form of attractive electronic publication can offer to companies, including – your company.

Creating e-books – the most significant advantages of e-books for business

Creating e-books provides multidimensional benefits for the company-publisher. It is a valuable tool in image building, promotion, and even in website positioning. All this translates into real profits – increased sales of products or services.

7 main advantages of electronic publications:

1. Presenting the company as an expert in its field.
2. Building audience trust and enhancing company credibility.
3. Providing valuable, practical information.
4. Positive impact on company recognition.
5. Promotion of the company.
6. Positive impact on website positioning.
7. Gaining sales leads.

It is worth mentioning here the many possibilities for “distribution” of the e-book. It can be an add-on (and an incentive) to purchase or use services. It can be a reward for newsletter subscribers. It can even function as a product – paid versions of e-books are not at all uncommon. A sizable audience knows that knowledge (all the more specialized) costs money and is willing to pay for it. In the last case, however, we are talking about e-books, which are expert studies of a given issue, not a product catalog.

E-book creation – a marketing tool

An e-book, in order to use its marketing potential, should be both a source of information and attractive reading for the recipient, and therefore carry valuable content – expert knowledge in an accessible form, or practical solutions. In addition, the design of the publication should closely relate to the overall brand strategy – we are talking about the choice of topics, content, as well as visual issues. The graphic design of the e-book is also of great importance – not only must it focus attention with its attractiveness, but it must also fit in with the overall concept of the company’s visual identity.

The e-book can have a character:

• a case study
• guidebook
• instruction
• offer
• company catalog
• product catalog

The peculiarity of good e-books is to be of value to both parties – to meet the needs of both the recipient and the publisher at the same time. Without a doubt, a well-designed e-book is both an interesting read and a versatile marketing tool.

Electronic publication is a versatile tool in building a brand’s image and its position also… in the search engine.

E-books are sometimes treated by Google’s robots as valuable content, useful to users, which in turn positively affects the visibility of the website (containing the e-publication). As particularly valuable, Google considers e-books with an assigned ISBN – International Standardized Book Number.

The optional interactivity of the e-book is not insignificant here – this makes it even more attractive, including to the search engine. It is worth noting that interactivity adds functionality to the e-book similar to that of a website. This, in turn, creates a succession of opportunities in many fields.

Creating e-books – how do we do it?

The motto running through every sector of our business is “having done the job well” (Re Ben Gesta). This means that when we undertake any activity for you – we will do our best to achieve the goals well intended. How does this principle translate when it comes to creating e-books? What does it mean that we do them well?

First of all, we are aware that no element that constitutes a message from the company’s side can function as a “freelancer”. It should fit into, and even stem from, the brand strategy (which we can also help you develop) of the company. By entering into cooperation with us, you are assured that you are building the brand as a coherent whole.