Facebook ADS

Facebook Ads

Did you know that social media is used by nearly 54% of people on Earth? Facebook alone is used monthly by 2.8 billion people worldwide. And in Poland, out of 38 million citizens, as many as 21.5 million are Facebook users. Next to such a huge group of people you simply can not pass by indifferently if you aim to communicate anything. Even more so if the message is of a marketing nature.

Facebook offers impressive marketing opportunities. An excellent complement to running a Facebook page are advertising campaigns, the potential of which can hardly be overestimated. The system of ads on the world’s most popular social network is called Facebook Ads. We will now take a look at the specifics and opportunities it provides.

Facebook Ads – the possibilities of advertising reach

We have already pointed out the power of Facebook’s reach in the first paragraph. However, it is worth noting at the outset that Facebook owns other services, e.g. Messenger or Instagram – this means no less and no more that the ad emitted by a Facebook Ads campaign will also be displayed on these portals. The so-called Ads Manager allows you to target advertising content to specific groups of recipients – regardless of their classification criteria. And these can be quite different – from a division by interests, through age criteria, to location.

Specifying an audience is a milestone in developing a brand’s strategy and its method of communication. Facebook Ads immediately allows you to select user groups that potentially fit into the brand’s audience, and it is to them that you target specific content.

Facebook Ads – ad format

Facebook Ads campaigns can take a variety of forms, both textual, graphic and multimedia. Among the formats available on Facebook are:

• photos and infographics
• videos
• stories, or testimonials/events
• carousel, or up to 10 images with links in one ad
• slideshow
• collection – a format of several elements
• demo, i.e. a preview of, for example, an application

Facebook Ads – the main advantages of the campaign

The benefits of running an ad campaign on Facebook are numerous almost like its users. The main advantages of Facebook Ads include:

• effectiveness – the effects of paid Facebook ads can be seen and measured very quickly; the scale of the results usually exceeds the advertiser’s expectations
• reach – let the numbers speak for themselves: 2.8 billion people in the world and 21.5 million in Poland actively use Facebook – this is data from March 2021, and the trend of use of the platform is still growing
• possibility to define the target group – the audience potentially interested in your offer can be precisely specified. By choosing various criteria, such as age, gender, location, or interests, you can target the message extremely precisely
• many forms of advertising to choose from – videos, collections, slideshows, carousels, stories, etc. The variety of ad formats on Facebook gives you even better results
• price – there is no denying that Facebook Ads offers sensational and even revolutionary effects, with a relatively low price per ad
• billing form – this is an undeniable advantage. You pay for the effects – simple, attractive, transparent
• measurability of effects – all the time you have access to many statistics, which are a strategic reference for further advertising policy. In a telegraphic nutshell: you know what, when and on whom it had an effect
• remarketing option – the user will see your ad several times, which incomparably increases the chance of transactions.

Taking advantage of the opportunities offered by Facebook Ads can probably revolutionize any business. It is an option that we recommend without hesitation. However, a peculiar distrust of Facebook and other social media is often still lingering.

Why be on Facebook at all?

Have you ever heard the slogan proclaiming that if you are not on Facebook, you do not exist? Initially, many people received it jokingly. However, time has shown that especially in the sphere of marketing, branding, running any business – it is firmly rooted in reality.

The importance of social media presence probably does not need to be explained to anyone. Today it is a real field of information exchange and promotion, advertising and marketing. Many of us closely follow the profiles of well-known brands and individuals. This is in some circles an indicator of status – the number of observers, the number of comments, the number of likes. Even if we take these numbers with a pinch of salt, there’s no denying that they are heavily opinionated today, and there’s no escaping from this in any way. On the contrary, we should take advantage of it.

Today there is no effective and rapid development without a reliably run social media. The reason is simple – anyone can just three clicks before engaging with us, get information about us even from several years ago. Then – by running our social media in an interesting way – we can gain a lot or it may turn out that the king is naked and there will be no cooperation.

Creating an image of yourself and your brand is an absolute must today if you think about growing, selling more and more and creating new products. There is no easier way to reach customers than using social media.

If we have 1000 friends, this is our first target group for a new idea. It’s a good idea to ask their opinion by publishing a post on your board… simple isn’t it? And best of all – it may happen that the discussion under the post becomes the foundation for taking specific action, or maybe it shows a new trend or accentuates a change. It’s hard to predict, but it shows in a very simple way how social media can be used.

And that’s just one element. After all, there are still sponsored posts, groups, fanpages, relationships…and of course Facebook Ads. The number of areas that can be used is really quite large. In addition to sponsored posts and ad campaigns, Facebook activities are free, which is a definite plus.