Strategic international expansion with RECONAL – a successful project under measure 1.2 “Internationalization of SMEs”

Strategic international expansion with RECONAL – project supported by funding

We are proud to announce the realization of a prestigious project within the framework of the Eastern Poland Operational Program, Priority Axis I “Entrepreneur of Eastern Poland”, Measure 1.2 “Internationalization of SMEs” for the Rzeszow-based company Reconal. Thanks to this funding, it was possible to develop a comprehensive strategy for expansion into foreign markets, strengthening the company’s position in Poland, North America and Western Europe.

International project for Polish company

 Project for the Polish market!   Project for the American and Canadian market!   Projet pour le marché français!  As part of the project No. POPW.01.02.00-18-0093/22, we have implemented “Website Redesign, Positioning and Content Marketing” services, which are the foundation of Reconal’s long-term brand development strategy.

Key elements of implementation:

1️⃣ Trilingual website .

We created a modern website in three languages, tailored to the specifics of the European, American and Canadian markets. Adapting the content and SEO to the different languages was a challenging process, but we were able to achieve optimal structure and functionality.

2️⃣ Enhanced Accessibility (Accessibility Menu) ♿️

We have implemented solutions to increase the accessibility of the site to make it user-friendly for all users, regardless of their needs. This is a step toward a more inclusive Internet and meeting international accessibility standards.

3️⃣ Expansion strategy and web presence .

The project included the implementation of a comprehensive expansion strategy to help RECONAL build a strong online presence. We developed effective marketing activities that will allow the company to effectively reach customers in new markets.

4️⃣ SEO and conversion optimization .

Through thorough SEO optimization, we have ensured high performance of the website and improved its visibility in search engines. This includes:

• Optimization of loading speed,
• Architecture for key phrases, aligned with the expansion strategy,
• Increased conversions, thanks to an optimized site structure.

5️⃣ Canadian market analysis .

We conducted a study of the Canadian market, identifying the best key phrases and analyzing the competition to ensure an effective and tailored marketing strategy.

Internationalization in practice

The implementation of this project proves that a well-planned international strategy and appropriate use of available funds can significantly increase the export potential of Polish companies. Our activities enabled RECONAL to successfully enter new markets and strengthen its position in Europe and North America  Do you want your company to achieve global success too? Contact us and we’ll show you how to successfully implement an international expansion strategy! ✉️ #Internationalisation #PublicProcurement #Reconal #ReBenaGesta #SEO #Internet Site #ExpansionStrategy #Accessibility #MarketingInternet #CustomerSuccess #Poland #Canada #USA #France #Building.