SEO optimization

SEO optimization – get found

Do you want your website to display at the highest possible position in the search engine? Great – we have a common goal – we want the same for you.

Optimization is a concept that applies to every field of life, meaning determining the best possible solutions for a given issue (from the perspective of certain criteria). Optimization aims to achieve the best results, with the least possible effort. This concept in the context of websites is very complex. In maximum simplicity, it means developing, implementing and running a website in such a way that it brings the greatest possible benefits. Optimization of the site (often preceded by an SEO audit) is the basis for further positioning activities. Activities aimed at optimizing a website should be part of a strategy, a process, not a one-time spurt.

Website optimization combines activities from different scopes. Several main areas, types of website optimization can be distinguished:

• code optimization
• content optimization
• keyword optimization
• link structure optimization
• optimization of graphics.

Website optimization – what are the risks of not optimizing your website?

Did you know that the effect of having an unoptimized website can be a high rejection rate, low ranking in organic search results, and poor conversion? Lack of technical optimization, i.e. high page weight, which is most often combined with long loading times, causes viewers to abandon entering the home page, not wanting to wait for it to load, let alone if they have to navigate through the sub-pages. On the other hand, even if they do get to such a page, they will usually not be inclined to check out more sub-pages. They probably won’t read the offerings and won’t be interested in taking advantage of the opportunities provided by the company’s website or store – they won’t move on to perform actions, such as sending an email from a contact form or purchasing a product.

An unoptimized website will not fulfill its sales function, and thus the entire investment in design and coding may not be worthwhile. Therefore, it is worth betting on full functionality from the beginning and creating a website optimized according to the latest Google guidelines.

Features of a non-optimized website

Lack of optimization is the aforementioned long loading time, returning a large number of queries, as well as a large page weight, reaching up to several megabytes. Other features of a non-optimized site are the occurrence of 404 pagination errors, which are no longer supported by Google, improper loading of cookies, indexing problems, lack of a site map, content that is too short, lack of proper keyword saturation, or failure to make the site suitable for mobile devices.

“I have an unoptimized site. Why?”

Not all companies consider SEO issues at the website design stage. An unaware customer, which could also be you, will probably not pay attention to this. This is perfectly normal, given how intricate Google’s requirements can be and how dynamically they change. SEO consists of a large number of technical issues, among others directly related to code. So it’s not surprising that, as a client who runs his business in a completely different industry, you won’t prioritize this.

Here, however, the agency you work with should inform you about the possibilities associated with optimization and its not inconsiderable importance in the context of subsequent SEO. It’s best to talk about it, keeping in mind that not all IT or strictly software companies also deal with SEO. Before choosing a contractor for a project, it is worth discerning whether he or she conducts later promotion activities, regardless of the channel, whether it is Google Ads, Facebook Ads or organic traffic acquisition. This is of great importance. The company that will handle the further promotion of the site or store will have it in its interest to prepare the entire project in such a way that it eventually converts and makes a profit. On the other hand, in case the company in question will not be involved in further promotional activities, conversion does not have to be a priority for it. A technical implementation that ensures that the site or store is working reasonably well will be sufficient.

What does a properly optimized website or store look like?

It can be said that a well-optimized website nullifies the possibility of all the previously mentioned problems. To sum up, an optimized site:

• has a short loading time
• has a low weight
• returns a small number of queries
• is tailored for keywords with a high number of searches
• is free of 404 errors
• indexes properly
• has a correct site map
• has the right amount of valuable content

Optimization – what solution do we recommend?

The most sensible and effective model of operation is a comprehensive synergy between the implementation department and the marketing department, which is coordinated by a project manager associated with both departments. The implementation of a new site should leave room for further edits to optimize the site, both technically and in terms of User Experience (this needs to be done regularly), i.e. usability for the user.

Above all, however, the entire project should be focused on maximizing conversion optimization and getting as many leads as possible, while keeping image issues in mind.

Re Bena Gesta – what sets us apart?

Re Bena Gesta interactive agency works comprehensively. This means that we can take care of the entire development, implementation and positioning of your website. We build websites based on modern technologies – we use a “golden combination” of React.js and Next.js to make your site’s loading time last almost as long as the blink of an eye. This has a colossal impact on your site’s search engine position. We know and use only the best solutions in the field of web development, including SEO optimization.

 

Optimization – what solution do we recommend?

The most sensible and effective model of operation is a comprehensive synergy between the implementation department and the marketing department, which is coordinated by a project manager associated with both departments. The implementation of a new site should leave room for further edits to optimize the site, both technically and in terms of User Experience (this needs to be done regularly), i.e. usability for the user.

Above all, however, the entire project should be focused on maximizing conversion optimization and getting as many leads as possible, while keeping image issues in mind.

Re Bena Gesta – what sets us apart?

Re Bena Gesta interactive agency works comprehensively. This means that we can take care of the entire development, implementation and positioning of your website. We build websites based on modern technologies – we use a “golden combination” of React.js and Next.js to make your site’s loading time last almost as long as the blink of an eye. This has a colossal impact on your site’s search engine position. We know and use only the best solutions in the field of web development, including SEO optimization.