Why have a newsletter?
Today’s marketing relies on building lasting relationships with customers. Why is this so important? Today, we are faced with a multitude of companies with seemingly similar products and services on offer. Therein lies the crux of the problem. Newsletter, is a tool through which it is possible to distinguish the company and the products offered from the competition. This happens thanks to direct contact with the customer and the great possibility of personalizing the content.
What exactly is a newsletter?
A newsletter is a tool for building a lasting relationship with the client. It consists in periodic delivery of content, marketing materials in the form of e-mails, to people who agree to receive them. Newsletter, does not go to random people. To receive messages of this type, we must give informed consent by signing up by providing our data and e-mail address.
What is the newsletter used for?
A newsletter is most often used by individuals or companies to:
- share knowledge and advice on the industry in which the company operates, such as courses, training, seminars;
- informing about the offer, new products and their advantages;
- informing about currently ongoing promotions;
- promoting events important to the company, such as the opening of a new store;
- promoting content appearing on the blog.
What are the benefits of a newsletter?
An effectively run newsletter, can bring benefits in the form of a bunch of satisfied customers. It is also a tool that implies building a lasting relationship with the customer. It is something of a reminder of the company. It helps to maintain a relationship with the recipient of the message, making the company more credible in perception. It has a positive effect on building the consumer’s trust in the brand.
One of the main benefits of having a newsletter is the ability to reach a wide audience. Unlike promoting content on social networks, a newsletter is addressed not to the general public in the virtual space, but only to people who have consciously agreed to receive content from your company. In this way, we are assured that the message goes to the person who expects it.
Another of the benefits provided by the newsletter is the ability to personalize content. A newsletter, among other things, gives you the opportunity to personalize products that may be of interest to a particular recipient, as well as the ability to address the recipient by name. Personalization is an element that will make the message more attractive to users and make it compare better with messages from competing companies.
Companies decide to choose this advertising channel, also for economic reasons. The newsletter is a relatively cheap form of advertising. The only cost an entrepreneur has to incur when wishing to start sending messages of this type is the purchase of a tool. The prices of newsletter mailing tools are particularly low compared to other forms of advertising on the Internet. This is the cheapest way to get your message out to recipients who are already familiar with your brand.
Newsletter – additional benefits
The benefit of a newsletter is the ability to reach your subscribers at any time. You no longer have to wait for them to take the first step by accessing your blog or social media. With an email address, you are able to provide them with interesting content first. It is worth betting on regularity in the aspect of delivering interesting content to your recipients. Regularity of emails will make them, they will be anticipated by the recipient, which will become a habit over time.
Segmentation of customers, is an asset that will streamline the process of sending content to users so as to best meet their preferences. Determining at the top which group of recipients a given person belongs to will allow you to reach him with a message that is most likely to interest him. In this way, you will avoid littering the recipients’ inbox with content that is unattractive in their opinion. It also involves personalization; by creating customer segments, it will be easier to create content that will interest your audience.
The subscriber base is a huge value for the company. Considering that, the popularity of individual social networks has changed quite rapidly over the years, new ones were created and others ceased to function again, it is worth considering their sustainability in the long run. Unlike social networks, the subscriber base that offers your email address is sustainable. A database of contacts, makes you fully independent of social networks or current trends in them.
Do you need a newsletter?
A newsletter is a tool, simple to use, relatively inexpensive, and highly effective. It is beneficial for increasing sales of products and services. Through which your business can grow better based on a base of regular customers. A base of regular customers with whom you will establish a positive and lasting business relationship. Don’t wait contact us and start promoting your business with a newsletter today.
