Digital Business Meeting – Event Coverage

On November 4, 2025, an event was held at the Bielsko-Biała City Hall (Plac Ratuszowy 1) “Digital Business Meeting—Technologies Can Realistically Streamline Your Company’s Operations and Support Its Growth.”
Co-organizers included the Department of Digital Economy of the Ministry of Development and Technology and the City Hall.

Why was this event significant?

Many entrepreneurs still view digitization as a future trend—but the organizers emphasized that it is already a reality: digital services are becoming part of the daily operations of companies and institutions
In Poland, approximately half of all internet users currently use digital public services. This is about 10 percentage points below the EU average.
For your marketing agency and the clients you support, this is a very important signal. Digital transformation is no longer an “option,” but a prerequisite for competitiveness and operational efficiency.

Event Overview and Key Agenda Items

The meeting’s program included several key segments:

• 12:00 – 12:20 – Welcome remarks by Jarosław Klimaszewski (Mayor of Bielsko-Biała) and Marianna Sidoroff (Director of the Department of Digital Economy).
• 12:20 – 13:40 – Lecture titled “Technologies and the Digital Transformation of Companies: An Overview of Modern Solutions,” presented by Piotr Mieczkowski (Managing Director of the Digital Poland Foundation).
• 1:40 PM – 2:00 PM – Coffee break (time and space for networking).
• 2:00 PM – 3:00 PM – presentation “How to Develop Digital Competencies in a Company” – presented by Agnieszka Kozak (CEO of ZoriusPro).
• 3:00 PM – 3:45 PM – Panel discussion: “Digital Transformation in Practice: A Case Study on the Implementation of New Technologies in Companies.” Panelists included, among others: Piotr Mieczkowski, Liliana Batełt (CFO of AQUA S.A.), Dawid Płoskonka (Project Manager at Pionex), and Ewelina Kleczewska (CFO of Inbud).
  

The event ended at 3:45 p.m.

Takeaways for Businesses—What We Learned

From the perspective of a marketing agency and the entrepreneurs participating in this type of event, several key themes stand out:

• Technology as a tool for efficiency in digital business
  Piotr Mieczkowski’s presentation reminded us that digital transformation is not just a “nice-to-have.” It is a real opportunity to streamline processes, reduce costs, and improve communication—both within the company and with customers and public institutions.
  For marketing, this means, among other things: automation, the use of data and digital tools in day-to-day customer service, and improved reporting and performance measurement. These are key factors in the digital transformation process.

We’ve already written about automation using AI tools on our blog—“Marketing with n8n—Automation That Makes a Difference”

• Digital Competencies—A Matter of Organizational Culture
  Agnieszka Kozak’s presentation highlighted that while implementing digital tools is one thing, the team’s competencies are equally important. It’s worth asking yourself a few questions in this context. Can the team use new solutions, and do they understand their purpose? Are they ready for change?
  In a marketing agency, therefore, it’s important to focus not only on technologies—such as campaign automation tools, analytics, and CRM—but also on onboarding training and an organizational culture that supports digital transformation.
• Case Studies—Inspiration and the Reality of Digital Transformation
  The panel discussion provided concrete examples of companies (AQUA S.A., Pionex, Inbud) that have implemented digital technologies and reaped tangible benefits.
  This is a particularly valuable part—for the clients we serve. It demonstrated that “digitalization” is not an abstraction, but rather concrete changes and a real return on investment in digital transformation.
  

How can your marketing agency apply this knowledge?

• Consulting Services—It’s worth offering clients a “marketing digitization” package that goes beyond advertising or social media to analyze their processes, tools, and communication. This approach identifies specific solutions (email marketing automation, CRM integration, real-time reporting) in the context of digital transformation.
• Training and Skills – You can create workshops or training sessions for the client’s teams. There are many topics to cover, such as “how to work with digital tools,” “how to measure the effectiveness of marketing activities,” and “how to use data to communicate better with customers.” All of this falls under the umbrella of digital transformation.
• Case Studies and Storytelling – It’s worth documenting clients’ technology implementations (with their consent, of course) and presenting them on the agency’s blog: which tools were implemented, what benefits were achieved, and what lessons were learned. This enhances the agency’s credibility as a partner in digital business transformation.
• Networking and local collaboration—Participating in events such as the “Digital Business Meeting” shows that you’re active in the region and understand the local business context. It’s worth being present, building relationships, co-organizing panels, or serving as a speaker—all of which contribute to recognition and trust.

Local Significance for the Podbeskidzie Region

The event in Bielsko-Biała shows that regions outside the major metropolitan areas (Warsaw, Kraków) are also actively participating in the digital transformation process. For local SMEs, this is an opportunity—because competition may be lower, while opportunities are growing.
Your agency, operating in the region, can leverage this advantage: closer relationships, a better understanding of local specifics, and the ability to act and adapt more quickly in the digital business arena.

Summary

The “Digital Business Meeting” in Bielsko-Biała confirmed that digitization is now a concrete imperative for companies—including marketing firms and those that support marketing. Your agency can be not only a provider of creative content and campaigns but also a partner in digital transformation, offering clients a comprehensive approach to digital business: from technology, through expertise, to measurable results. 

Check out one of our posts about Perplexity AI—a tool that searches for information in real time, drawing on current, reliable websites, research, and reports—a tool mentioned earlier by Piotr Mieczkowski.