How to start effective positioning?

Effective SEO is nothing more than all the activities aimed at raising a given content to the top of the search rankings. A high search engine ranking is supposed to make it easier for the user to reach your company’s website in the virtual space. Search engine marketing, is a broad and interesting topic that we have already written about on our blog. If you are curious about how to position effectively, we invite you to read the rest of the article.

The most important elements included in effective positioning

Working on the content that is ultimately to be included in the company’s website or blog, it is worth starting by familiarizing yourself with the key principles of positioning. Some of the basic tenets of positioning efforts include:

• Establish key phrases – even before you start the writing process, establish key phrases. This will make the entire writing process easier and save you time. The choice of key phrases is closely related to the area to which the profile, blog or site relates. Operating in a popular industry such as automotive, it is worth, to distinguish your business in terms of local activities instead of “car repair shop”, use the phrase “car repair shop Żywiec”. Thanks to this procedure, customers will find it easier to reach your site.
• Linkbuilding (external and internal) – when creating content for company pages, it is even a necessity to include internal links. They are designed to refer the reader to other interesting content on our site that relates to the topic of the post. In this way, we invite the recipient of the content even deeper into the space of our site, website. An additional advantage will be the recommendation of the company by sites or companies with similar topics, in this case we are talking about internal linking. Being recommended pay attention to the fact that, it is the quality of the referrals that counts, not their quantity. Make sure that these are referrals from companies with a good reputation that can help promote your business. It’s worth your time to build a base of friends, trusted companies with whom you will cooperate in this area, mutually linking content.
• SEO audit and optimization of published content – a good entrepreneur knows that an audit is the foundation of a smoothly functioning business. Recently, there has been increasing talk about this form of testing the effectiveness of actions taken. Effective SEO is no exception in this case. Undertaking an audit is important to catch inconsistencies in performance in a timely manner. A well-conducted audit will help catch errors and give the opportunity to correct them. The most common errors caught during the audit include, non-compliance with Google’s font size guidelines, too slow server performance, lack of adaptation for display on mobile applications, too many graphics. These examples can be listed endlessly. The important thing is to catch the error early and make a correction. This is what an audit serves.

Tools to support effective positioning

The market offers us many tools to help us work on effective positioning of the site. Among the most commonly recommended tools of this type are:

• Ahrefs – its role is to analyze Google query words and key phrases. In addition to standard features like SEO and PPC analysis, SERP checking, this program provides the ability to analyze competitors for using similar phrases.
• Google Search Console – a free tool to support effective SEO offered by Google. It provides monitoring and the ability to create reports based on your site’s presence in Google SERPs.
• Google Trends – a free, highly popular tool that is invaluable for effective SEO. In addition to providing information on keywords, it also provides information on the number of queries in a given time frame. As the name suggests, it also examines trends, currently prevailing in the virtual space. By which you gain a broader view of the position of your site in the search engine.
• Surfer SEO – a program dedicated mainly to blog articles. It gained its popularity with features such as SERP analyzer (detailed description of parameters on the first page), content editor (LSI keyword search), NLP (sentiment analysis), keyword research.

What should we focus on in order to achieve effective positioning of our content?

The virtual space today is full of content, information and services. In order to break through to the top of the search engines with your message, it is necessary to meet the requirements of SEO as much as possible, make a detailed analysis, create content that is interesting and attracts the attention of the audience. The subject of effective SEO may not at first glance seem intricate, complicated and difficult. However, do not be discouraged because effective positioning can bring highly satisfactory results for the entrepreneur and also translate into an increase in sales volume of goods or services. We are specialists in this field, as an agency we provide holistic support in the subject of effective positioning and copywriting. If you need help to effectively position your content, contact us.