Google Update – May 2020 Google Core Update

What is Google Update?

The variability of Google’s algorithm is one of the characteristics of the search engine’s operation. Algorithm changes allow new sites to enter the top positions and change the existing balance of power. In most cases, the updates aim to promote the best quality sites – both in terms of UX (user experience) and content. A constant feature of Google’s recent updates is precisely the focus on quality and unique content, which is heavily promoted by Google. This is the reason why the popularity and importance of blogs has increased so significantly in recent times. Content marketing in the broadest sense is gaining more and more importance every year.

Google Core Update is a comprehensive, cyclical update that is implemented several times a year and is not focused on a specific group of elements. Thus, its purpose is not to impose penalties on individual sites, but to generally reshuffle results based on all ranking factors.

What are the changes in the latest Google Update?

At the outset, it is worth noting that this is the second significant algorithm update this year. The first took place in January.

It relates primarily to coronavirus-related reshuffling. Changes in ranking are usually based on a reflection of the relevance of the content – if it has recently gained prominence (for example, the publication of articles related to personal protection) then the site is likely to climb up the search engine list. Similarly, in the other direction – sites pertaining to industries that have been hit hard by the coronavirus – such as tourism, travel or live entertainment, for example – will lose relevance due to fewer keyword-related queries in these industries.

What can we do at this point?

Each update is a chance to achieve higher positions and benefit from the new hand. However, the trend remains the same all the time – high-quality content and a user-friendly site will always be at a premium, so we continue to work at the grassroots, in terms of UX optimization and creating high-quality content. The goal is still to convey the highest value to the user. Learn more about modern SEO.

When it comes to the direction of content creation, Google suggests answering questions like these:

• Does your content contain original information, reports, research or analysis?
• Does your content contain a comprehensive, full or exhaustive description of the topic?
• Does your content contain insightful analysis or interesting information?
• Do you have headlines that exaggerate or shock?
• Would you assume that the content you create would be seen in magazines, encyclopedias and books?
• Would you recommend to others – your friends, colleagues, co-workers – the content you publish?

It’s worth remembering that Google itself informs you that some pages may be affected by drops in positions, despite the absence of errors – it’s worth bearing this in mind and staying calm.