June 2025 Core Update – Has It Affected Your Website?
On June 30, 2025, Google began rolling out another core update, known as the June Core Update. For website owners, this means one thing: it’s worth taking a look at your search engine rankings. These changes aren’t random; Google is constantly refining its algorithms to show users content that is as valuable, up-to-date, and helpful as possible. So what changed in June? What are the initial effects, and what can you do about it?
But before we get into the specifics, let’s first explain what these algorithms and updates are all about.
What Are Google Algorithms and Core Updates?
A Google algorithm is a set of complex rules and processes that determine which results appear in the search engine and in what order. In short: it decides which page appears in first place and which appears on the fifth page of results.
This mechanism takes hundreds of factors into account, ranging from content quality and page load speed to domain authority and keyword relevance to the search query. Since the internet is constantly changing, Google regularly updates its algorithm to provide the best possible answers to users’ questions.
A Core Update is one of the largest and most significant updates. It affects the entire search engine system, not just minor elements. It can impact the visibility of thousands of pages in search results. Some gain, others lose.
June Core Update 2025 – what do we know about this update?
- Rollout start: June 30, 2025
- Estimated rollout time: 3 weeks
- Scope: global—affects all languages and types of pages
- Scope: both entire domains and specific subpages
Google has confirmed that this update is system-wide, meaning it may affect rankings across entire websites or only in specific sections of pages.
June Core Update: Has Your Site Been Affected? Here’s How to Check
Some websites have seen sudden drops or increases in visibility, while others have noticed subtle shifts in rankings. To check whether your website has been affected by the June core update, take a look at:
- Data from Google Search Console—especially by analyzing clicks and average positions since the end of June.
- SEO tools (such as SeoStation, Senuto, and Ahrefs), which help you track changes in keyword rankings.
- Organic traffic in Google Analytics—has the number of visits from search engines dropped?
It’s also worth analyzing whether the change affects all content or only specific subpages. The update may have a selective impact—for example, affecting the blog but not the main content, or vice versa.
Why do some pages lose rankings while others gain them?
Google does not “penalize” websites; updates are designed to better align search results with users’ needs. This means that:
Websites offering valuable, expert, and unique content have gained prominence.
Websites that rely on the author’s expertise, reliable sources, and up-to-date data have been rewarded.
On the other hand, websites that:
- Publish generic or repetitive content,
- Overdo SEO optimization (keyword stuffing),
- Contain outdated information or lack an author or sources,
may have dropped in the rankings.
E-E-A-T – the key term
With its June core update, Google has placed particular emphasis on the importance of E-E-A-T—the four pillars of good content:
- Experience – the author wrote from the perspective of someone who actually knows the subject.
- Expertise – the author has knowledge and qualifications in the given field.
- Authoritativeness – the website or author is recognized as a source of knowledge.
- Trustworthiness – the content is reliable, backed by sources, and not misleading.
It is these factors, rather than “clever SEO tricks,” that matter most today.
If you want to build a solid online brand based on expert content and user trust, check out the article: Digital Marketing Agency: The Key to Success in the Digital Age. You’ll learn how a modern marketing agency can support your strategy based on E-E-A-T.
What can you do if you see a drop in traffic?
- Conduct a content audit—check which pages may have been affected and why.
- Update and expand your articles—add data, links, sources, quotes, and authors’ names.
- Remove low-quality content—if you have articles with little value, it’s worth revising or archiving them.
- Improve your site’s structure—clarity, speed, and good navigation matter.
- Add author bios—including information about their experience and areas of expertise.
- Monitor visibility on an ongoing basis—using SEO tools that track update dates.
What if everything is OK?
That’s great! But remember that the Core Update has long-term effects. Even if you haven’t noticed major changes yet, it’s worth conducting a preventive content and E-E-A-T audit to prepare for future updates—and they’re sure to come.
Summary: What did the June Core Update teach us?
- Google is increasingly prioritizing quality over quantity.
- Experience and expertise matter, not just keywords.
- Changes may affect entire pages or just parts of them.
- An update isn’t a “penalty”—it’s an opportunity to improve your site.
- The best SEO strategy is to be a helpful and reliable source.
Want to know if your site has lost or gained ground?
Contact us, and we’ll prepare an analysis of how the update has affected your site and suggest what you can do to strengthen it.
