Case study300% growth in 1st month after implementing changes in online store – Case Study Proper

In the next Case Study, we want to present a cooperation that has brought tangible results and is still being developed. This time it is in the food industry. We had our first discussions in November last year and started our cooperation in December. We started with a comprehensive audit and analysis of the industry and competitors.

The results of the audit could inspire optimism. The potential of the industry and the store was not being used, among other things, due to numerous errors, such as:

• 404 errors
• keyword potential not fully utilized
• duplicate titles
• lack of meta description
• suboptimally set URLs
• lack of defined H1 and H2 titles
• too large size of images
• small amount of content
• improper internal linking structure
• Thin content on some subpages
• loading time of 9 seconds
• uninviting to purchase product sub-pages
• incorrectly embedded map
• lack of product descriptions

The amount of things that needed to be improved was really large. In the original version, we were supposed to deal only with SEO – technical optimization, adding content and starting linkbuilding activities. Eventually, however – after discussions and a comprehensive assessment of the situation, and encountering almost 40 plugins inside the site, we decided to design the store from scratch using principles related to User Experience.

We wanted to fix all of the above mistakes in one fell swoop, fill the site with content, and increase conversions by creating an encouraging product subpage. It was important from the beginning to look globally at the entire project and realize the goal of increasing sales.

We carried out activities from the beginning in multiple ways. We prepared product descriptions, content for the blog, and in the meantime we designed the store, and coded it step by step. Later it was time to optimize and add individual functionalities.

The result of these activities was in the first month a sales increase of almost 300% over the previous month. In the last month, the revenue in the online store was less than PLN 11,000, and in the first full month of operation of the new store was… over PLN 33,000.

Organic growth the way to success

This project has once again shown that only a global view of the development process of a website or online store can give truly measurable results. Focusing on a narrow specialization and only one sales channel or one form of promotion usually does not lead to similar results as above. Only a combination of multiple elements can produce ultimately measurable results.

Still, it’s not a glass ceiling, and we are constantly working on the development of the store, adding new content and more functionality, and making it more visible every month.