Case studyStrategy, Performance, and Education on an International Scale – REMAX Case Study

Business Context

RE/MAX Poland is part of one of the largest international real estate networks operating on a partnership model. The organization relies on the collaboration of many independent agents and offices, which means that marketing must be effective at both the brand level and in local sales activities.

The collaboration with Re Bena Gesta was a year-long project and included not only marketing activities but also strategic and educational support for the entire RE/MAX community.

The project’s objectives were to:

• strengthen the brand’s position in the real estate market

• increase the effectiveness of marketing activities

• developing the marketing competencies of agents and network partners

Brand strategy as a starting point

The first stage of the collaboration was the development of a comprehensive marketing strategy for the RE/MAX Polska brand. In an organization operating under a network model, a strategy is not merely a document—it becomes a common language for hundreds of agents, partners, and offices.

The strategy was developed based on:

• an analysis of the real estate market

• an understanding of the RE/MAX business model

• tailoring communication to the needs of agents and end customers

The strategy covered both the brand image and the approach to communicating with end customers. The result was an increase in RE/MAX’s brand recognition and a streamlined message across all key touchpoints with the market.

Google Ads, Facebook Ads, and SEO campaigns

Performance and SEO activities

Based on the strategy, marketing activities were implemented, including:

Google Ads and Facebook Ads

• campaigns focused on generating inquiries

• promotion of real estate listings

• increasing interest in agents’ listings

SEO

• improving visibility in Google search results

• long-term optimization of website content and structure

Thanks to systematic optimization:

• the number of customer inquiries has increased

• interest in our offers has increased

• conversion rates have improved

• RE/MAX’s visibility on Google has been permanently strengthened

Education and development of the RE/MAX community

An important element of the collaboration was active educational support for the RE/MAX community. Re Bena Gesta—including Jakub Szlosek—participated in:

• training sessions
  
• webinars
  
• educational activities for agents and partners
  

The goal was to improve competencies in the areas of:

• online marketing
  
• online advertising
  
• effective use of digital tools in real estate sales
  

These activities had a tangible impact on the network’s marketing maturity and led to better utilization of the implemented solutions.

Final outcome and recommendation

The one-year collaboration was rated by RE/MAX Poland as very satisfactory, and Re Ben Gest’s professionalism, creativity, and effectiveness had a key impact on the brand’s development in the international market.

The result is:

• a stronger brand position
  
• greater effectiveness of marketing activities
  
• a developed and marketing-savvy community of agents

RE/MAX Poland wholeheartedly recommends working with Re Bena Gesta, also highlighting the significant role of Jakub Szlosek in the organization’s development and education.

The collaboration with RE/MAX Poland was a project in which marketing activities went beyond standard campaign execution. It encompassed both the development of a coherent communication strategy and the implementation of tools that tangibly supported brand visibility and the generation of client inquiries. Another key element was developing marketing competencies among agents and network partners, which allowed for better utilization of the potential of the implemented solutions. As a result, marketing became not only a promotional tool but also a factor supporting the growth of the entire organization.